# From Youtube Example

https://www.youtube.com/watch?v=f4INGRluDAU

# Cover letter NO's!

• Dear Sir / Madan (No!)
• I am certain that I fully understand your job requirements (No!)
• I promise I will (No!)
• Please consider my proposal (No!)
• You asked for two relevant work examples I gave 4 (No!)
• I already did a draft of your job (No!)
• Here are some quotestions on your job (No! / Sometimes)

# Cover Letter YES's

• Use the client's name (Dear John)
• Also use names when talking about other jobs like: I worked with Hannah on a project simular... but if it is very simular then rather write the following: I've worked with another client in this space, and I think you might find it interesting to have a chat
• Keep proposal short
• Hit them with authority and social proof
• Show them your value
• Use quote form past work

• Offer very clear CTA (Call to action)
• The CTA should be very clear and that is to BOOK A CALL WITH YOU
• Ask questions in that call
• PS - Plays: People will skip through the message but they will read the PS part

# Read the terms of service

• You have to read the terms of service in full